B2B Market Research & Strategy Business to Business

Bryter is an award winning global insights consultancy working with the world's leading healthcare, technology, gaming and B2B brands One platform to deeply understand your current customers, future consumers or both side-by-side. Award-winning boutique agency with 30+ years of experience, delivering tailored research with a problem-first approach to solve business challenges

Working with clients on marketing segmentation, brand development, perception tracking, and more, Adience ensures a hands-on research process for every team they partner with. To have successful projects means that you’ll want to work with a B2B market research company that has experienced and are experts in their field. With many different methodologies and projects, companies can access more information that can help them answer specific questions they have about their brand.

• Knowledge underpins success in exploring new markets, taking products to new audiences, testing messaging and understanding the most effective ways for approaching lesser-known audiences.
• Also, as distinct as the B2B and B2C marketing audiences can be, B2B marketers can always learn from B2C campaigns, too.
• One way or another, gather enough context to offer insightful guidance, explain the specific benefits your prospect can expect to see and why, and thoroughly address any concerns they might have as they arise.
• Founded in 1975, Ipsos is an independent market research company controlled and managed by research professionals.

Our experience includes conducting large-scale global research studies with B2B audiences. Our research informs rebrands, go-to-market strategies, product launches, M&A, and sales and marketing campaigns for large B2B enterprises. This leads to valuable insights that have a greater impact on your business. These studies provide actionable insights into how to grow your brand, go to market strategy, attract new customers or increase loyalty and spend with existing customers. A financial market data provider needed brand equity tracking across multiple… It measures price sensitivity and how it impacts demand for your product.

Deeply understand your audiences to tailor experiences and drive loyalty

IDC provides consistent market taxonomy and segmented market sizing and forecasts across technology, industry, and geography so teams can repeat benchmarks with consistent definitions. Ipsos delivers an end-to-end workflow that preserves method traceability from design to reported metrics, which supports audit-ready reporting and reproducibility. Core work typically includes primary research design, secondary data sourcing, and structured analysis that produces traceable records for key findings and assumptions. Reporting is geared toward measurable outcomes, including baselines, benchmarks, and explicit assumptions that support variance checks across scenarios. Reporting depth is strongest when teams need measurable outcomes like market share estimates, spend segmentation, and directional variance across time horizons.

TikTok is a difficult platform for B2B brands to stand out on. Surveyed marketers share that they’re focused on those popular Gen Z channels for B2B content. The decline in Gen X-focused marketing is particularly interesting. Tools like HubSpot’s Content Hub can help manage website content, optimize for search engines, and track performance from a single platform. Dashboards track performance, identify trends, and make data-driven decisions to turn marketing campaigns into real revenue.

Geo Strategy Partners

PureSpectrum empowers insights professionals with a programmatic Marketplace and sample management platform that streamlines online surveys. See your product innovations and advertising ideas through your audiences eyes with the leading consumer insights platform. Blending 25+ years of offline expertise with online sampling excellence, Market Resonance delivers global, high-quality market research insights. Insight-driven market research experts helping global brands understand and connect with the Japanese market. Combining the best of quant and qual through cutting-edge AI technologies, the HumanListening platform delivers fast, transformative insights. With its full range of MR services, including innovative BX, CX and EX solutions, SOM helps you grow your business.

In 2025, they already mimic human nuance—handling 80% of routine customer queries without human intervention (Gartner)—delivering faster resolutions via text or voice. Select panels of experts and leaders share their insights on relevant topics, offering up to 30 guests the chance to seek solutions to their challenges and receive support. Operating in 60+ countries, Callbox can set appointments in APAC, EMEA, NAM, and LATAM with native-language agents and region-specific playbooks. Additionally, our State of AI report found that 71% of sales professionals said AI/automation tools impacted the way they planned to sell in 2023 — and 60% said AI-related tools were important to their overall sales strategy. Resellers don't make any significant changes to these products, but they improve the visibility and reach of the products they carry and offer more focused distribution channels for finished goods. We employ a unique combination of expertise, analytics, solutions & resources to deliver significant outcomes that go beyond numbers.

Our solutions help you align brand positioning with key value drivers, track brand health, strengthen brand equity, and ensure your communications resonate with your audience. From sourcing the right experts to delivering the best insights, NewtonX turns complex questions into confident action. Understanding which geopolitical events are likely to have the highest impact on your business is a key starting point. Learn how newsrooms use trend data to spot emerging stories early, generate content ideas, and create more authoritative journalism with Exploding Topics. Our mission is to provide accurate data and expert insights on emerging trends. The company can also put together customized solutions based on your goals—you'll need to get in touch with the TRC team for a consultation if interested.

Common failures come from choosing a provider that cannot preserve traceability from methods and inputs into reported metrics or from specifying outcomes that cannot be benchmarked with consistent definitions. Dun & Bradstreet fits because it provides business profiles and identity resolution signals that power structured entity-level screening outputs. Ipsos fits this need because it delivers end-to-end workflow traceability from study design to reported metrics and quantifies outputs for baseline and benchmark comparisons across segments. The provider recommendations below map to the explicit best-fit targets from each provider’s described role and audience alignment.

Results that moved revenue.

Mailchimp’s homepage is easy to navigate and focuses entirely on its customers’ pain points. The podcast focuses on inspirational stories from entrepreneurs and offers practical tips for starting an online business on Shopify. Ecommerce company Shopify produces a variety of content resources, including a blog, business courses, and community events. They embraced the platform’s native format and made their product the enabler of success rather than the hero of every story. Take the following example, which has over 370K views and highlights how user @emilesam used Adobe After Effects to create a fight sequence against himself. A B2B marketing approach that works for one business may not work for another, but that’s not to say we can’t learn something from the pros.

Discuss serves the world’s leading brands & agencies with the only research platform offering both AI-led and human-led interviews and insights. Market Research, Evaluation, and Strategy to help nonprofits, government, and purpose-driven organizations create greater impact. Intouch Insight is a CX solutions provider helping multi-location brands elevate operations with actionable insights, automation & mystery shopping. Delivers high-quality b2b market research services participants nationwide with a 96% show rate using a tailored approach and targeted outreach to engage key audiences.

We create big ideas with strategic implementation to deliver game-changing communications results. Earned media, crisis and reputation, executive visibility, content, social, influencer and creator programs, performance marketing, programmatic, affiliate, and media planning work together to connect communications to revenue. We are a public relations firm reimagined for the AI era – combining earned media, generative engine optimization (GEO), and AI-driven audience intelligence to put brands in front of buyers wherever they search, scroll, or ask. 5W combines earned media, generative search visibility, and AI-driven audience intelligence to put brands in front of the buyers who matter – wherever they search, scroll, or ask. At MarketResearch.com, we pride ourselves on being an industry leader, with over 20 years of experience providing high-quality, reliable market research reports to professionals around the world. By harnessing the power of data, this industry helps businesses to identify new opportunities, track emerging trends, and gain a deeper understanding of their customers' needs and preferences.

They have built a growth agenda around four key themes that help the organizations achieve their ambitious growth goals. Our approach delivers results at scale while reducing costs and maximizing efficiency. Scale your outreach with AI-powered and human-enhanced SDR services, giving your sales team more time to focus on closing deals.